Improving Success with Business Planning

We all want success – the quicker, the better. Yet, success rarely comes to those without a plan. Instead, success favours those who understand and evaluate the factors which can affect their chances of success. This is especially true for establishing and running a successful business. But that isn’t always the case.

Whether it’s investing in stocks or hiring a new employee, the world of business is filled with gut feelings and intuitive decision-making. Making decisions this way is commonly preferred because it is quick and easy. The quicker, the better, right? Well, not quite. Relying solely on intuition lowers the chances of success as important considerations can be easily missed or overlooked.

The intuitive way of starting a new business is to jump and try to figure it out along the way. The better, more informed way to start a business involves writing a business plan.

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When starting a new business venture, whether it is a completely new business or expanding an existing one, it is recommended to prepare a business plan. In short, the business plan explains how the business will make money and operate. Whether you write it out yourself or work with someone, the value of a business plan is not so much the final plan but rather the exercise of evaluating all crucial elements of your business, present and future.

It’s like cooking. Before you make that family meal, you want to make sure you have all the ingredients and equipment before you start. Writing a business plan is like reading a recipe before cooking – it won’t guarantee you won’t burn the chicken (nothing will), but at least you have a general idea of what you are about to do, thereby increasing your chances of success.

Like recipes, business plans can vary depending on the underlying business idea; however, there are parts of a business plan that most entrepreneurs need to consider. Some (but not all) of those include:

  • Target Market: Determining who the business will be primarily trying to sell to will help guide business decisions. A common mistake is having this be too general, such as saying the business will sell to both men and women, young and old (that is everyone!).
  • Location: It is important to detail where the business will be located and why. A typical rationale for a specific location is to be accessible to target customers and/or reduce costs through lower land prices or closer to key supply chain operators.
  • Competition: There will always be another business vying for customers’ dollars. Even if there don’t seem to be any competitors, it is important to understand the difference between competitors and substitutes. For example, a substitute for an Asian restaurant can be a grocery store, where potential customers could buy and cook food for themselves. A competitor would be another restaurant. If there are many competitors, it may be better to evaluate direct competitors – those with similar offerings (i.e., Asian restaurants nearby).
  • Staffing: If the business doesn’t hire anyone, then the owner is self-employed. If it were to become a business (at least for immigration purposes), it will need to hire employees. It’s important to think about who these employees are, what they will do, how they will be recruited, and when they will be needed.
  • Value Proposition: Saving the best and most important for last, the value proposition explains what value it brings to customers. If a business cannot fill a customer’s need or help relieve a pain point for them, then it is not a good business. For example, neither selling ice cream in the artic nor having a tanning salon in a desert address any customers’ needs and thus are not advisable businesses to pursue. Those are two extreme examples, but there are many businesses that are theoretically possible but not likely to succeed without clearly identifying their value proposition beforehand.

This process may take more time than the intuitive approach but engaging in business planning can increase your chance of success. In his book, Profit First, Mike Michalowicz discusses how many entrepreneurs avoid evaluating their expenses, resulting in their businesses failing to profit. Similarly, a survey from the African Development Bank found that 82% of respondents who wrote a business plan claimed that their venture was profitable, compared with only 71% of those who did not write a business plan. By forcing yourself to evaluate all elements of your business, you are improving your chances that no critical components are being overlooked. It also helps develop the skill to evaluate your business strategy in the future.

For those entrepreneurs looking to expand into Canada, having a business plan is not only recommended but often required for immigration applications. At Sobirovs, we not only have in-house lawyers to guide you through your immigration journey but also dedicated writers (like myself) who can help you write your business plan – helping you uncover factors to consider in the future to improve the chances of a successful business immigration venture. To discuss your business immigration options, including the business plan, you can speak with a member of our team during a 60-minute, personalized strategy meeting. Schedule your consultation today!

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Immigration to Canada can be very complicated for businesses, business owners, and foreign employees. Hiring business immigration lawyers with the skill, experience, and patience is often crucial to successfully navigating this complex process. The experienced professionals at Sobirovs Law Firm offer tailored legal services in all business and corporate immigration matters. Contact us for more information on how we can help you meet your immigration needs.

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Lucia Lu
Lucia Lu
I cannot say enough good things about Sobirovs Law Firm’s exceptional team. My work permit application was quite complex and underwent numerous tests, including a rejection from the first attempt. Feruza developed a tailored strategy that contributed to the best chance of success in the resubmission, and her entire team presented my case with unparalleled expertise and genuine care. I want to express my heartfelt gratitude to Maggie, a phenomenal consultant who supported me in every step of the application, took the time to understand my unique situation and answered all my questions patiently. Her in-depth knowledge of the work permit program, proficiency in preparing my application and professional communication were reassuring and truly remarkable. Thanks to your team’s extraordinary work, I can now pursue my business goals in Canada with peace of mind. I am grateful for your hard work and the compassionate support you provided throughout this journey. You have my highest recommendation without any reservations.
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I had the pleasure of collaborating with the highly skilled professionals at Sobirovs to achieve my goals. Feruza's extensive expertise was invaluable, as she guided me through the most suitable pathway for my business immigration. I am profoundly grateful for choosing Sobirovs and highly recommend their exceptional services!
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Amirov Temur
I am happy with the help I got from Sobirov Law Firm. They were always there for me : answering my questions and giving me support through the visa application process and with general immigration related questions. They made everything easier and were quick to respond whenever I needed them. I would recommend Sobirov Law Firm to anyone needing visa assistance for Canada. I trusted them, and did not regret! Thanks for all your help! I hope for further cooperation with you.
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Yuri l
I would like to express my sincere gratitude to Ms. Feruza Djamalova, Ms. Judy Le and the entire team of Sobirovs Law Firm for their highly professional and excellent work in the complicated process of obtaining approval of our application for the business immigration program. I had several previous refusals over the course of 5 years. At that point, I contacted Sobirovs Law Firm. Their knowledge, competence, and perseverance turned my application into a success! My case was dealt by Feruza and Judy and I sincerely appreciate what an incredible job they have done and how much they have helped us. I believe they have a special gift and talent for assisting their clients. I want to particularly thank Judy for her patience and attention to detail in our case and also for thanks to her diligence, skill and attention to detail. I highly recommend Sobirovs Law Firm to anyone who wants to move to Canada using Business Immigration Programs and is looking for an immigration law firm capable of making a dream come true. They are highly professional and specialized in this field. I would like to extend my heartfelt thanks for their support.
Syed Namdaar Ali
Syed Namdaar Ali
My experience with Sobirov's was very rewarding. Starting from LMIA to Work permit it was a smooth sail. The entire team especially Yulia prepared my case painstakingly. They guided me on every little detail. Special thanks to Feroza, Farukh, Madina and the entire team for making this happen.
Bhrushank Ved
Bhrushank Ved
I had an amazing experience with the Sobirovs in applying for my C11 Work Permit. Feruza, Maggie, Judy and Yulia planned every step of the way and made the process a breeze. Benjamin was also quite knowledgeable and assisted me with the business plan for my application. I recommend Sobirovs team if you plan to expand your existing business or start a new business in Canada. Highly recommended!
Senol Ercetin
Senol Ercetin
Dear Sobirovs Team, I would like to thank you (Yulia, Faruk, Feruza, Madina) for taking care of us closely in obtaining the necessary work permits for the establishment of the Canadian branch of our company and the necessary visas for our family. You have carried out a flawless process. With sincere regards
Rakesh Shrivastava
Rakesh Shrivastava
I had a great experience working with the Sobirov Law Firm. The entire team was professional, prompt, and meticulous in their approach. We started working with them on LMIA under GTS of the Temporary Foreign Worker Program. The time it took from creation of an Incorporation to submission and approval of our application was around 8 weeks. Work Permit approval took another 2 weeks. They also helped us get shared office space since it was a new experience for us. They guided us in finding a payroll service provider and a realtor to help with the relocation of the foreign employee. My sincere thanks to Feruza Djamalova and Rakhmad Sobirov (Attorneys), and Yulia Kan (Team Lead).

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