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Rejection to Approval: Start-up Founder Capitalizes on Business Opportunities in Canada

Mariam Jammal Mariam Jammal Senior Business Immigration Lawyer Last updated: 5 mins read

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Client Background

Case Introduction

Our client, a thriving transportation company, inquired about business expansion to Canada. In particular, the company contacted us to assist with the transfer of one of its senior executives to its newly established office in Canada. She was appointed to lead the establishment and growth of their Canadian subsidiary. The company has allocated between CAD $250,000 to CAD $350,000 of capital to fund the first year of Canadian operations.

The facts of the case were:

  • The parent company is an established transportation provider in Vietnam, focusing on passenger transportation in major cities of the country;
  • The parent company generates close to CAD $3 million in yearly gross revenue;
  • The Canadian company intended to offer waste removal services in the Greater Toronto Area;
  • The senior executive is a majority shareholder of the parent company and was appointed to act as the CEO of the Canadian subsidiary;
  • She has over a decade of experience managing teams and business operations in the transportation industry.

After careful consideration of our client’s business interests, our business immigration lawyers proposed to pursue the Intra-Company Transfer program.

Key Dates

The Timeline of the Case

  • Application submitted: November 21, 2021.
  • Decision: On February 21, 2022, the application was rejected.
  • Request for Reconsideration Filed: March 14, 2022.
  • Additional Request Filed: May 16, 2022.
  • Final Decision Received: June 9, 2022. The application was re-assessed and approved.

The client secured a work permit, her spouse obtained an open work permit, and their children received study permits.

We are delighted with the outcome and looking forward to welcoming a new and existing company to Canada!

Rejection Overturned

From an Unfair Rejection to a Successful Approval

In this case, the immigration Officer refused our client’s application on the following grounds:

You have not satisfied me that you have realistic plans to undertake the proposed business in Canada or that said business was created for any reason other than to facilitate procuring a work permit for Canada.

The GCMS notes further revealed that the Officer had reached this conclusion based on 3 findings:

  • The applicant did not have the relevant educational background;
  • The business in Canada was very new and had no employees; and
  • The key documents, like a business plan and employment records, were not provided.

In our objection letter, our lawyers addressed each and every concern that the Visa Officer had with this application. Namely, concerning issue No 1: lack of education, our lawyers have stated that the operational guidelines do not explicitly require executive or senior managerial employees to have any post-secondary education or formal training. Instead, they simply require that applicants fall within the Executive or Senior Managerial category and hold executive or senior managerial responsibilities and duties.

For issue No 2: newly established business in Canada, our lawyers argued that the Officer seems to have misunderstood the start-up nature of the business and then discussed the legal test applicable to the newly established companies in Canada and how this particular company met the requirements of the program.

For issue No 3: lack of evidence and absence of the business plan, our team pointed out that all the “missing” documents, including a 44-page business plan, had been provided with the original application, and the Officer had either overlooked the evidence, or it was inadvertently misplaced. The applicant was not to blame for this oversight on the Officer’s part.

Lastly, we pointed out that it was unfair for the Officer to make veiled credibility findings against our client without giving our client a chance to provide her responses to the Officer’s concerns.

We are thrilled to report that the defense strategy developed by our lawyers for this application resulted in a positive outcome for our client, who is now on her way to Canada!

Our Expertise

Why You Should Choose Sobirovs as Advisors for Your Tech & Business Immigration to Canada

At Sobirovs, the success of our clients’ business immigration cases is our number one priority. We take the outermost care of every client and offer personalized immigration solutions unique to your business. Even when the IRCC makes unreasonable or procedurally unfair decisions, we stand by our clients and work together to secure a desirable outcome for them. Our extensive experience in helping international entrepreneurs allows us to develop the best immigration strategy for every client.

Take these three steps to learn more about your business immigration possibilities, and let’s team up to achieve your goals today:

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About the author

Mariam Jammal
Mariam Jammal

Mariam Jammal is a lawyer at Sobirovs Law Firm specializing in complex business immigration matters, particularly cases involving initial rejection, strategic reconsideration, and business owners navigating administrative setbacks. With deep expertise in ICT programs, business case development, and evidence strategy, Mariam guides established business owners—especially women entrepreneurs and international executives—through scenarios where prior decisions require reversal, deeper evidence, or compelling re-argumentation.

Mariam’s practice centers on rejection recovery and complex files. When an immigration officer raises concerns about business viability, documentation, or applicant qualifications, her approach is to analyze exactly what the officer identified as missing or insufficient and build a comprehensive, evidence-based response that addresses each concern. She works closely with business owners to develop detailed business plans, employment records, financial projections, and strategic narratives that position their Canadian expansion as economically viable and operationally sound. Her work emphasizes persistence: understanding that initial rejection doesn’t mean final no, and that thoughtful reconsideration with proper evidence can achieve approval even in complex, multi-family scenarios. She is particularly invested in supporting women entrepreneurs and international business leaders whose expertise and vision are sometimes undervalued in application processes.

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